Roselia

Roselia is a experimental typeface focusing only on the essential forms, within a strict modular grid system.

Tools

Robofont, Python, Copic multiliners, grid paper

Geometric forms occupy a distinctive place in modernist type design, and is often used in the modular development of typographic form.

The intention of this typeface is an attempt to pay tribute to the early modernist pioneers, the Bauhaus, using geometric forms to construct the foundation of the typeface.

character_detail

Design

The design of Roselia has DNA similar to ‘rose petals’, where each petal can be flipped, stretched, and shifted up and down using specified units in spacing. This meticulous method of restricting the movements and flow of the design crafted the characteristics of each letterform to fit within the same typeface.

The characters of Roselia are predominantly black, meaning it’s primary use would be for display and title purposes. It can be used to establish a unique pattern or identity for a brand.

The typeface can also be inverted to provide a more lighter and elegant treatment of the black typeface.

specimen_cover

Software

Initially, the foundation of the typeface was conceptualised and sketched on grid paper; and then later refined using Robofont. Robofont shares similarities to Adobe Illustrator’s control of beziers – but to control kerning and metrics of the typeface – Robofont’s use of Python scripts allowed greater control and automation.

specimen_characters

Roselia displayed in different scales to demonstrate optimal legibility

specimen_detail

This project demonstrated my ability to draw letterforms with precision, consistency and accuracy, to create uniquely distinctive geometric forms.