Roselia

Roselia is an experimental typeface focusing only on essential forms within a strict modular grid system.

Tools

Robofont, Python, Copic multiliners, grid paper

Geometric forms occupy a distinctive place in modernist type design, and is often used in the modular development of typographic form.

Roselia is a tribute to early modernist German pioneers of graphic design, the Bauhaus, using strict geometric forms to construct a foundation.

character_detail

Design

Roselia’s design has a rose petal DNA, where each petal can be flipped, stretched, and shifted up and down using defined units of spacing. This meticulous method of restricting the movements and flow of the design crafted the characteristics of each letterform to fit in the same family.

Each character of Roselia is predominantly black, meaning its primary application would be for display and title use – making it ideal to establish a unique pattern or identity for a system.

The typeface can also be inverted to provide a lighter and elegant treatment of the black typeface.

specimen_cover

Software

The foundation of the typeface was conceptualised on grid paper and then later refined using Robofont. Robofont shares similarities to Adobe Illustrator’s control of beziers – but to control kerning and metrics of the typeface – Robofont’s use of Python scripts allowed greater control and automation.

specimen_characters

Roselia displayed in different scales to demonstrate optimal legibility

specimen_detail

This project demonstrated my ability to draw letterforms with precision, consistency and accuracy, to create uniquely distinctive geometric forms.